Whirlpool Appliance Sale Raises Over $100k for United Way of Southwest Michigan
The Annual Whirlpool Appliance Sale took place last weekend in St. Joseph with another year of exceptional sales attributed toward the Whirlpool Corporation Employee Campaign to benefit United Way of Southwest Michigan.
Senior Director of Organizational Sustainability Zack East notes, “After expenses, the sale netted about $100,000. Over 800 units were moved between the two days across 400 sales made, which means most people averaged two items purchased per person. That’s really exciting to know we’re meeting the needs of the community with sale items, and keeping those dollars right here in our local community, too.”
East says the sale took place Saturday, August 23 and Sunday, August 24 at the former Rosback building, which is a very large former factory space donated by Clark Logic, owners of the newly rehabilitated building. Whirlpool Corporation provides the employee support to procure and inventory hundreds of items from across the midwest to be shipped to the area for the sale.
The sale is an annual in-person event open to the public and offers 300+ discounted Maytag, KitchenAid, JennAir and Whirlpool brand ovens, ranges, refrigerators, dishwashers, washers and dryers at significant savings. All major appliances are new with a full one-year warranty. The sale also featured Gladiator products and KitchenAid small appliances at exclusive prices.
“This event just seems to grow every year in demand and success, and it’s because of Whirlpool’s longstanding commitment to the community and supporting causes like ours,” stated United Way President & CEO Anna Murphy. “I am certain we wouldn’t be as successful without the hundreds of volunteer hours of Whirlpool’s staff, community volunteers, and United Way staff that come together for months to plan and execute the Appliance Sale. Though it’s a lot of work, the reward of helping the community in more ways than one is quite exciting.”
East says there will be another edition of the sale in the near future. “We talked about moving this sale to the Spring for the future to help people get their homes and businesses ready for spring & summer projects. We might also do an online sale before the holidays. It’s a nice set of options to have, and it wouldn’t happen without Whirlpool’s donation of these appliances. It’s pretty unheard of to hold a fundraiser and the beneficiary receives 100% of the proceeds. We can’t thank them enough.”
To stay informed about the upcoming Appliance Sales with Whirlpool and United Way of Southwest Michigan, visit WhirlpoolApplianceSale.com and sign up for alerts.
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
About United Way of Southwest Michigan
United Way of Southwest Michigan works to create a united & resilient community where everyone contributes, belongs and thrives. We harness resources from corporate, nonprofit, and public partners to address our community's most pressing challenges and make lasting change. Join us in giving, advocacy, and volunteering by visiting uwsm.org
