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United Way Announces Campaign Goal and New Car Challenge

It’s a historic year for United Way of Southwest Michigan.  The non-profit is celebrating its 75th anniversary serving Southwest Michigan. Last year, United Way attained a record-setting $4,186,203.  The non-profit will kick-off its campaign in early September with it’s sights set on eclipsing $4.4 million.

“It’s a very ambitious goal, but it reflects the needs in this community,” states Anna Murphy, United Way of Southwest Michigan President.  “We are trying to ensure that children are ready for kindergarten, that people can meet their basic needs, and that individuals can improve their overall health.  Eclipsing this goal would mean great impact in Southwest Michigan.” 

Murphy’s right.  The need in Southwest Michigan is real. 31% of students in Berrien and Cass counties don’t graduate from high school on time.  16% of people live below the poverty line.  1 in every 3 adults are considered obese.  And nearly 1 in every 5 children is food insecure.  

United Way of Southwest Michigan does everything possible to provide responses and solutions that protect, improve and empower lives around Southwest Michigan.  51 programs at 34 different partner agencies received funded through United Way.  Over 72,000 individuals were served, which is nearly 1 in 3 people in Berrien and Cass.  And in order for programs to receive state and federal grants, they must show that there is local support for these programs.  Over $3 million were leveraged through United Way funding to support these programs.  

"Supporting United Way is an important role for us at Kinexus as we know them to be a critical partner in addressing foundational community needs. I know if the United Way is involved, it's worth getting on board. Also, it's easy for me to support an organization that is strategically investing resources back into our region,” states Dan Peat, 2017 Campaign Co-Chair.

To attract new donors and increase levels of giving, Tyler Automotive has partnered with United Way this year to provide a car challenge.  Donors who give $156 (or $3 per week) will be automatically entered into a drawing to win a two-year lease on a sub-compact vehicle from Tyler Automotive.  For every additional $100 contributed, donors will receive an additional entry into the drawing.  Full details and rules are available at www.uwsm.org/winacar. 

Many companies have already begun campaigning.  These Pacesetter companies are:

  • American Electric Power
  • Midwest Family Broadcasting
  • 1st Source Bank
  • Kemner Iott Benz
  • Competitive Edge
  • Edgewater Bank
  • Leader Publications
  • Chemical Bank
  • Ravitron
  • United Way of Southwest Michigan

To get involved or to receive more information on United Way’s annual campaign, contact info@uwsm.org or call 269-982-1700.  
 

2017 CAMPAIGN CABINET

Dan Peat, Kinexus – Co-Chair

Zack East, Mid-West Family Broadcasting – Co-Chair

Ann Cardon, St. Joseph Public Schools

Chelsi Festa, Gast Manufacturing

Elizabeth Door, Whirlpool Corporation

Joe Tanko, AEP, DC Cook Plant

Randy Hendrixson, Buchanan Chamber of Commerce

Tanya Urias, Honor Credit Union

Angie Seger, Whirlpool Corporation

2017 pacesetters

AEP, Indiana Michigan Power

Mid-West Family Broadcasting

1st Source Bank

Kemner-Iott Agency, Benz Insurance Agency

Competitive Edge

Edgewater Bank

Leader Publications

Leader Publications

Chemical Bank

Chemical Bank

Ravitron

Ravitron

United Way of Southwest Michigan